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Vlog: Virtual reality with Marshmallow Laser Feast
In the first of The Wall’s exclusive vlog series with digital experts from Brand Republic’s online community, we spoke to Robin McNicholas and Adam Doherty, creative director and managing director...
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How virtual and augmented reality are changing brand experiences
(Microsoft HoloLens/microsoft.com) Technology is connecting consumers to brands and each other in ways we never imagined possible, even a few years ago. In the experiential space, the impact has been...
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Virtual reality enters the mainstream
With Oculus Rift finally unveiling its much anticipated consumer version of its virtual reality headset, expected to be available early 2016, the future of virtual reality is at the forefront of...
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Virtual reality is not 3DTV
VR is edging its way into the conversation here at Cannes, which is interesting as it is still really a technology without any content. This audience likes to see the big creative idea in action to...
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Go behind the scenes of Ikea HQ in VR tour
The Swedish furniture retailer is giving its Family loyalty scheme members the chance to see inside its headquarters from the comfort of their own homes in a new virtual reality tour experience. Read...
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Multi-sensory experiences in the age of sensory overload
In these days of sensory overload, it’s no surprise that many people have almost become immune to traditional advertising efforts. Brands seek to tell compelling stories and connect with consumers by...
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The year VR began to grow up
As the recent Oculus Connect 2 conference in LA highlighted, 2015 is shaping up to be the year that virtual reality (VR) began to grow up. Despite the lack of a major hardware release, it really feels...
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How the Merge VR headset will affect digital marketers
The Merge headset, which is released in November, facilitates mainstream, affordable virtual reality (VR) experiences. It’s the first time a consumer-ready VR headset can be purchased on the high...
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The Daily Poke: Inside the news
Rolling news 24/7 is now an accepted part of our media consumption. But the next big thing could be 360-degree news. With the rise of smartphones prompting news sites to expand to video, VR is the next...
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Virtual reality: the phoenix of tech and the unicorn of marketing
We’ve seen a whole bunch of funky media products fall into a shallow pit in the dark, dank technology graveyard. Many people had already condemned virtual reality (VR) to this unceremonious burial. Yet...
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2016: The year of brand experience
It’s no surprise when a consumer survey demonstrates the positive effect of live events on sales. Experience drives purchase. What does retain the power to astonish, is the fact that this effect...
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The Daily Poke: Seeing through a different lens
Microsoft are putting the future of holograms quite literally before our very eyes. After taking their mixed-reality headset, HoloLens, on tour across North America in 2015, they’ve opened a showroom...
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Virtual Reality tech and marketing: The start of a beautiful friendship
With the BBC declaring that 2016 will be “when VR goes from virtual to reality” it appears the developing technology’s time has finally arrived. However, you could be forgiven for cynicism; we’ve been...
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Virtual reality: not just for gamers and Millennials
Virtual reality was one of the most talked about trends at CES 2016 and Samsung Gear VR puts the immersive technology within consumer reach. So, should brands start thinking more seriously about VR...
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The trends and tech everyone was talking about at MWC 2016
Mobile World Congress in Barcelona offered up a tapas-board of talking points and take-outs for the mobile industry. Here’s your handy cut out and keep list of what everyone was talking about… Virtual...
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Virtual reality – a Facebook flight of fancy?
The buzz at this year’s Mobile World Congress has largely been driven by virtual reality (VR) and this follows Mark Zuckerberg’s surprise appearance at Samsung’s press event for its latest Galaxy...
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How brands are using virtual and augmented reality in the real world
With both virtual reality and augmented reality being the headline grabbing attraction at MWC16, its appeal as a marketing tool to drive desire and innovation with any brand is potentially its...
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VR marketing: tech novelty or next generation medium?
In 2016, virtual reality (VR) technology faces its first test in the commercial mainstream. Several technology players have stakes in VR, whether launching headsets to consumers this year or developing...
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